Popular Liberian female rap mogul, MC CARO, replies to critics who claimed most of the ambassadorial deals in Liberia are from “hand-to-mouth”.
Breaking barriers and challenging stereotypes, Mc Caro, the popular Liberian female rap mogul, recently took to social media to respond indirectly to critics who claimed that most ambassadorial deals in Liberia were merely “hand-to-mouth” arrangements. In a Facebook post on April 2, 2024, MC CARO debunked these notions and shed light on the true financial prospects of endorsement deals in Liberia.
MC CARO firmly believes in the empowerment of Liberian artists and the potential for lucrative ambassadorial deals in the country. By responding to critics, she aims to inspire fellow artists to recognize their worth and demand fair compensation for their endorsements.
Undeniably, Liberia may face economic challenges in comparison to other countries in terms of endorsement deals. However, MC CARO emphasizes that earning between $500 to $1,500 US dollars per month from an endorsement deal is not synonymous with a “hand-to-mouth” existence in Liberia. Her remarks are a clarion call to shift the narrative and challenge the perception that such deals are insignificantly low.
MC CARO acknowledges that while some opportunities in Liberia might not pay as handsomely as those abroad, it is essential to value and cherish the talent pool within the country. By highlighting the financial rewards that can be reaped within Liberia, she urges critics and stakeholders to recognize the unique context and immense potential for growth within the local industry.
MC CARO’s indirect response challenges the notion that ambassadorial deals in Liberia are predominantly “hand-to-mouth” arrangements, she however throws light on how the growth of the music industry can contribute to the economic progression of the country. Her success exemplifies how determined individuals can carve out lucrative paths within Liberia and establish sustainable careers.
Her response to what Jzyno’s manager Emma J claimed, that ambassadorial deals in Liberia are mere “hand-to-mouth” arrangements Her resilience and self-assuredness inspire others to demand fair compensation for their talents while also fostering economic growth. With the right support and recognition, Liberian artists can pave the way for a brighter future, proving that they are not limited by preconceived notions of what their endorsements are worth.